Founding Member Applications Open
Stop Figuring It Out Alone
SFEA Labs is a private membership for ambitious Executive Assistants who want weekly coaching, real AI workflows, and access to six-figure referrals. From someone still doing the work.
Applications close January 30th at 11:59 pm ET
Apply NowYou're great at your job. But you're probably doing it alone.
You're supporting multiple executives. Planning a board offsite. Being asked to "figure out AI." And there's no one at your company who truly understands what your job actually takes.
You've watched the YouTube videos. Joined the Facebook groups. Maybe bought a course. But you're still watching other EAs land $120K, $140K roles and wondering: what do they know that I don't?
The answer: They have a network. They have access. They have people in their corner. That's what SFEA Labs is.
I was you.
A few years ago, I was making $75K, constantly overwhelmed, and convinced I'd hit my ceiling. I was the only EA at my company with no one to compare notes with.
Within five years, I was at $170K. Not because I worked harder. Because I stopped trying to figure it out alone.
That's why I built SFEA Labs.
Hi! I'm Funmi. And I Still Do This Work.
I've supported 28+ executives, including seven CEOs. I've doubled my salary by knowing how to think strategically, position my value and operate differently... and I'm still doing the work of an Executive Assistant every single day.
That's the difference. Most EA "experts" haven't been an EA in years. I'm not teaching what worked a decade ago. I'm sharing what's working right now. In my actual role, with real stakes.
Cornell BA Rutgers MBA
28+ Executives 175K+ Community
The Reality for Most EAs
60%
of EAs making under $75K don't feel fairly compensated for their work
49%
have had no opportunities for growth or promotion in their current role
81%
believe AI will enhance their role but need guidance on how to use it
This Is For You If...
You're a mid-level EA who knows you're capable of more but feel stuck
You don't have other EAs at your company to compare notes with or learn from
You're dealing with imposter syndrome and wondering if you're "strategic enough"
You want to learn AI tools but don't know where to start or what actually works
You're tired of Googling answers and want real-time support from people who get it
You're ready to invest in yourself and build confidence in your career
Whether you support one executive or five, whether you've been an EA for 2 years or 10, if you're growth-minded and ready to stop doing this alone, you belong here.
This Is NOT For You If...
| ❌You're looking for a quick fix or magic bullet |
| ❌You want to lurk and consume without engaging with the community |
| ❌You're not currently working as an Executive Assistant or admin professional |
| ❌You're not willing to show up and do the work. |
Ready to grow?
Apply NowWhat's Inside SFEA Labs
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📞
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Weekly Live Coaching
60 minutes · Recorded
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Not monthly. Not quarterly. Every single week, we're on a call together, and I'm in the community answering questions in between.
→Rotating format: office hours, lessons, workshops, live AI demos
→Hot seats where members share challenges and the group coaches through
→Q&A and skill-building sessions
→All calls recorded with replays posted within 24 hours
For reference: a single 30-minute coaching call with me is $150. You get the equivalent of 8 calls every month.
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🤖
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Live AI Tool Demos
The cutting-edge tools that actually work
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I'm constantly testing new AI tools and finding ways to use them in my actual EA work. In Labs, I share what works (and what doesn't) so you're not wasting time on tools that don't deliver.
We test together. We troubleshoot together. You'll see exactly how I use these tools in real scenarios.
Here's What This Looks Like
I recently had to submit 20+ receipt affidavits for my executive. Easy task, but incredibly tedious data entry.
After 30 minutes of playing with ChatGPT, I automated the entire process. Every PDF filled out automatically. I just uploaded them to DocuSign for signatures.
3 hours of mind-numbing work became 10 minutes.
This is the power of AI I want to show you. Not theory. Real workflows that save you hours every week. You'll walk away from every demo knowing exactly how to use it.
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👥
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A Small Community (On Purpose)
20 founding members, not 500
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This isn't a massive Facebook group where your question gets buried. It's intentionally small so you actually get answers.
I'm in the community every weekday. When you post a question, you get a response. When you're dealing with something, you have a whole group here to help you work through it.
The Power of Having Someone in Your Corner
One of my clients has an issue with her executive. Instead of scouring Google, hoping to find something relevant, she messages me. Within an hour, we've figured it out.
What This Looks Like in Practice
You're dealing with an exec who keeps adding personal tasks to your plate. Instead of Googling "how to set boundaries with your boss" and getting generic advice, you post in the community. Within an hour, you have three responses from EAs who've handled the exact same thing... plus my take on how to navigate it.
After supporting 28 executives, I've seen almost every personality type, every difficult situation, every awkward conversation. That experience is now in your corner.
Real answers in real time from people who actually get it.
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🔗
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EA Referral Network
(This is how six-figure roles actually get filled.)
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A closed-loop job board inside the community where members post unadvertised opportunities, refer each other, and connect directly with hiring executives.
→80% of six-figure EA roles are filled through referrals, not LinkedIn
→Most senior roles are never posted publicly
→When you're connected to the right EAs, opportunities come to you
Here's How It Works
Member A is leaving her senior EA role. She posts in the community before it goes public.
Member B applies and gets referred by Member A.
Member A gets a referral bonus from the exec. Member B now has a network for her next move.
One referral could land you a $20K raise. That pays for years of membership.
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🎓
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Executive Assistance 101
$2,000 value · Now ONLY available through SFEA Labs
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My flagship course is no longer sold separately. 16+ hours of video content across 27 lessons covering everything from calendar management to executive communication to career positioning.
→Module 1: EA Core Competencies (calendar, email, travel, events, expenses, project management+)
→Module 2: Relationship Building (managing up, conflict resolution, executive communication+)
→Module 3: Career Development (positioning, negotiation, strategic growth+)
+ Earn Your CESE Designation
When you complete EA 101, you'll receive the Certified Executive Support Expert (CESE) designation. A credential that demonstrates your commitment to excellence in executive support.
Add it to your LinkedIn. Put it on your resume. Stand out from other candidates.
Ready to stop doing this alone?
Apply NowFounding Member Perks
These are exclusive to our inaugural cohort. Future members won't get them.
Locked Pricing
$150/month or $1,500/year locked for Year 1. Future cohorts pay more.
1:1 Welcome Call
15-minute personalized call with Funmi to kick off your membership and set your goals.
Founding Member Badge
Displayed in the community and on the website. You were here from day one.
These perks disappear after this cohort.
If you're waiting for a sign, this is it.
What People Are Saying
From EAs who've worked with me through courses, coaching, and the SixFigureEA community.
Simple Pricing
One membership. Everything included. No upsells.
Monthly
$150/mo
Founding member rate
✓ Weekly live coaching calls
✓ Live AI tool demos
✓ Small community access
✓ EA Referral Network
✓ EA 101 course ($2,000 value)
✓ CESE Designation
Cancel anytime. No contracts.
Annual
$1,500/yr
Founding member rate
Save $300 (2 months free)
✓ Weekly live coaching calls
✓ Live AI tool demos
✓ Small community access
✓ EA Referral Network
✓ EA 101 course ($2,000 value)
✓ CESE Designation
Best value. Locked rate for 12 months.
The Real Value
| Weekly coaching (8 x 30-min calls at $150 each) | $1,200/mo |
| Executive Assistance 101 course | $2,000 |
| CESE Designation | Included |
| Live AI tool demos | Hours saved |
| EA Referral Network | One referral = $$$ |
| You pay | $150/month or $1,500/year |
Questions
Why is there an application?
Why do I have to pay before applying?
What if I can't make the live calls?
How is this different from EA 101?
I don't think I'm "strategic" enough for this.
Can my company pay for this?
What if the community isn't active?
What happens after I submit my payment information?
What if I can't afford it?
How is this different from other EA communities?
Ready to Stop Doing This Alone?
Join a small group of ambitious Executive Assistants who are serious about earning more, building confidence, and finally having people in their corner.
Apply Now20 founding member spots · Applications close January 30